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With an engineering degree in Industrial Furniture Production from the Technical University of Lemgo, Germany, and a background as a certified cabinet maker, Jens blends technical rigor with deep industry insight to help manufacturers evolve their digital and operational strategies.
In 1999, Russ began collaborating with Klaus Gueniker on a digital transformation initiative centered on engineering and product configuration for Haworth’s case goods portfolio. He formally joined Klaus at Virtual Systems (VSI) in 2001, where he led software implementation and served as a solution architect on major customer projects. Following VSI’s acquisition by 2020 Technologies (now Cyncly), Russ continued as Product Manager for 2020 Insight, helping drive the platform’s evolution through significant product advancements.
Mahsa’s career spans several leading manufacturers in the furniture and wood products industry. At Wilsonart, she served as Head of Quality & Engineering Europe and as a Continuous Improvement and Project Manager. Prior to that, she held quality and engineering leadership roles at Resopal, Raywal Cabinets, and Pinehurst Group Inc., where she specialized in process improvement, cross-functional team leadership, and the integration of lean manufacturing practices. She also founded M+M Wood Solutions, providing consulting services in wood engineering and process optimization.
Christoph holds a master’s degree in Wood Technology from the Rosenheim Technical University of Applied Sciences in Germany and is a certified cabinet maker. His ability to bridge engineering, software, and operations allows him to deliver technology solutions that drive measurable impact on the factory floor.